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Brand & Creative Builder Award '26 banner

Programs

Open · Closes 24 Aug 2026

Brand & Creative Builder Award '26

Branding • Strategy • Storytelling • Creative Campaigns

Prize · ₹5,000 · ₹2,000 · certificate + productivity kit

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Evaluation only · Open

Build a brand around what matters to you. Create something new, reimagine an existing brand, or develop a focused creative campaign — and show how strategy, storytelling, and creative execution turn an idea into a memorable brand.

What you can win

₹5,000 · ₹2,000 · certificate + productivity kit

  1. 1.1st

    • Certificate

    ₹5,000

  2. 2.2nd

    • Certificate

    ₹2,000

  3. 3.3rd

    • Productivity Kit
    • Certificate

Also included

  • Participation certificate

    Get a verifiable certificate the moment you submit your work.

Overview

Create a brand around something you genuinely care about. Bring an idea, business, cause, community, product, or personality to life through strategy, storytelling, and creative execution — new brand, reimagination, or campaign. Individual participation · everyone can apply · registration closes 24 Aug 2026, 12:00 AM IST.

The brief

What you may do

  1. Create a completely new brand
  2. Reimagine an existing brand
  3. Build a campaign for a cause, product, service, event, community, or personal brand
  4. Submit a branding project you are currently developing
  5. Choose any industry or audience that interests you

Suggested project paths

Choose one:

  1. New Brand Creation — Build a complete identity for an original business, product, service, or community
  2. Brand Reimagination — Reposition and redesign an existing brand, explaining what needed improvement
  3. Creative Campaign — Develop a campaign around a product launch, cultural moment, social cause, or business objective
  4. Personal Brand — Create a meaningful identity and communication system for a professional, creator, founder, or public personality
  5. Open Creative Project — Submit another brand-led project that demonstrates strategy, storytelling, and creative execution

The challenge

Build a brand around what matters to you.

Your submission should make clear:

  1. The problem or opportunity
  2. The intended audience
  3. The central brand or campaign idea
  4. How strategy and creative execution work together

AI and third-party assets

AI tools and third-party assets may be used, but must be disclosed. Undisclosed or substantially AI-generated submissions without original reasoning may be disqualified.

Deliverables

  • Project background and objective
  • Intended audience
  • Central brand or campaign idea
  • Creative strategy and rationale
  • Visual identity or creative direction
  • At least three practical applications
  • Explanation of the participant’s process
  • AI and third-party asset disclosure
  • Case-study presentation (PDF recommended) and public links to creative work
  • Optional walkthrough video (2–3 minutes)

Evaluation criteria

  • Strategic clarity
  • Originality
  • Creative quality
  • Consistency
  • Relevance
  • Presentation