Cold to Closed '26

You have joined FlowPilot, a growing B2B SaaS company that helps businesses manage projects and workflows. On your first day, your manager hands you a list of 110 prospects and asks you to generate qualified demo opportunities within 10 days. The prospect pool includes startup founders, operations leaders, agency owners, previous trial users, and referral leads. Some prospects have never heard of your company, some already know the product, and some are difficult decision-makers to reach. You cannot contact everyone equally. You must decide who to prioritise, what to say, how to follow up, how to handle objections, and how to manage your sales pipeline effectively. The goal is not to close a sale. The goal is to demonstrate your ability to think like a high-performing Business Development Executive by building a structured prospecting process, creating effective outreach, managing opportunities, and turning cold conversations into qualified business opportunities. Participants must submit: Lead Prioritisation Plan: Prioritise the 110 prospects and explain your qualification/scoring methodology. Outreach Toolkit: Create a cold email, LinkedIn message, follow-up message, and referral outreach template. Sales Conversation Simulation: Demonstrate a discovery call flow and how you would handle at least 3 common objections. Pipeline Tracker & Executive Update: Build a simple CRM tracker and a one-page leadership update covering opportunities, risks, insights, and recommendations. Reflection Sheet (Mandatory): Share your thought process, prioritisation decisions, key assumptions, and what you would improve with more time.