Hyper Digitech
Go Viral in 2 Hours
Hyper DigiTech is looking for creative marketing freshers who can think fast, create content, and understand how attention works on the internet.
Evaluationopen
Overview
Hyper DigiTech is looking for creative marketing freshers who can think fast, create content, and understand how attention works on the internet. This is not a theory-based competition. No marketing definitions. No PPT presentations. No memorized answers.
Problem statement
Participants must market a fictional or unusual product and create content that could realistically attract attention online.
Example ideas:
Maggi-flavored toothpaste
Rechargeable notebook
Silent crackers
Cold coffee for coders
Umbrella for dogs
The goal is not realism.
The goal is to test:
Creativity
Marketing thinking
Content execution
Audience understanding
Internet culture awareness
Speed of execution
Deliverables
- One social media promotional creative/poster
- Marketing caption + CTA + hashtags
- Short campaign explanation or marketing pitch
- Viral growth strategy (how they would make it trend organically)
Evaluation criteria
- Creativity & Originality
- Marketing Thinking
- Content Execution
- Viral Potential