The Conscious Closet
The Conscious Closet blends purpose with performance - a marketing revamp for TrendTide focused on storytelling, speed, and conscious consumerism.
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Wooble
Closed · Closed 3 Jun 2025
Marketer's Masterpiece Challenge
Revive TrendTide with a bold ₹5 crore campaign — build your portfolio, win prizes, earn certificates.
Prize · ₹5,000 cash prize
Challenge closed
Evaluation only · Closed
A marketing competition for students and young professionals (0–2 years) to develop a ₹5 crore campaign reviving TrendTide Clothing Co., a fast fashion brand facing a 22% sales decline.
What you can win
₹5,000 cash prize
Winners receive ₹5,000 cash, website feature, and social media shoutout. Top 5 portfolios featured on Wooble channels.
Also included
Marketer's Masterpiece Challenge
Earn a Wooble badge on your profile (top 3).
Participation certificate
Get a verifiable certificate the moment you submit your work.
Overview
The Marketer's Masterpiece Challenge is a marketing competition for students and young professionals (0–2 years of experience) to showcase creativity, strategy, and analysis. Participants developed a ₹5 crore (~$600,000) campaign to revive TrendTide Clothing Co., a fast fashion brand facing a 22% sales decline in a ₹400 crore market. Using the provided case study, participants analyzed data, crafted a campaign, and built a portfolio demonstrating skills in brand management, social media strategy, and competitive analysis. Winners received ₹5,000 cash prizes and features on Wooble's website and social channels. All participants earned a digital certificate of participation.
The brief
TrendTide Clothing Co. is a fast fashion brand facing a 22% sales decline in a ₹400 crore market. Its core audience — Gen Z and Millennials — demands ethical, trend-forward, and personalized fashion experiences.
Your task: craft a ₹5 crore revival campaign that repositions TrendTide as a modern, value-aligned brand through sustainability, inclusivity, and digital engagement.
Deliverables
- One-Page Campaign Brief
- Budget Breakdown
- Five-Minute Pitch with Creative Element
- Strategic Analysis Tasks (Brand Management, Growth, Social Media, BCG Matrix, Porter's Five Forces)
Evaluation criteria
- Strategic Insight (10%)
- Creativity (25%)
- Feasibility (10%)
- Presentation (15%)
- Portfolio Quality (40%)
Results
Declared on 10 Jun 2025.
Marketer's Masterpiece Challenge
Issued by Wooble
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